Multiplicity: means lots of things coming together to make one overall thing.
When discussing with a client a product that you are going to be designing or advertising you should use this to make sure the product will be successful, and count this over now to 5 and then 10 years into the future and analyse the product for the future.
PEST:
political
Economic
Social
Technological
You need to make sure that the product is socially and politically acceptable and the economic and technological aspects are feasible.
You need to make sure you ask the client the nature of what the design will be doing and the location of the design because this may have a huge effect on the outcome of the design.
Swot:
Strengths
Weaknesses
Opportunities
Threats
For my line of work I will only have to really focus on the opportunities and threats as its external and the strengths and weaknesses is internal.
I need to make sure that you have right talents, involve all parties, right team structure, encourage collaboration, ensure management of information, resolve problems quickly and ensure effective communication.
Market data and Research
Primary data: it can be quantitative and qualitive, the quantitative primary data there is the social economic, pros, cons, geographic, psychographic.
