2) Then search
3) Then Pte evaluation: does the product work your own and other people's view and evaluation could take seconds or a lot longer.
4) Then we purchase it
5) Then you consume it: the speed of consumption depends on product you bought.
6) Post purchase evaluation: would you buy it again, was it good or bad.
Photo shows flowchart:
Maslows hierarchy of needs;
1) Physiological: food and water
2) safety: shelter and defence
3) belongingness: relationships, family, home and sex
4) esteem and status: power, respect and worth
5) self-actualise: personal values
If you lose one of those platforms then you drop to the platforms below and sometimes to platform number 1 and for example the client you need to know financial background and what's important to them.
Which product -----> memory then consider good bad, indifferent, long or short term, may have to change people's memory of the product------> aesthetics, does it look right?------> emotion does product have to evoke an emotion? -------> genetics-men vs women-------> logic and ------> range of choice-----> attitude to risk, people prepared to try new things------> nature of the problem routine simple vs complex, low and high involvement simple is low and complicated it high------> religion or belief structures can affect you or others how you talk or work-----> legal issues-----> other views, peers, friends, family------> financial issues.
Gives you a sketch of the person/ client you are talking to and give you a direction to go in.
Image based Some clever ads,
don't just stay with the format your given, don't be scared of changing things, think about 3D objects, think outside the box make it memorable, using something that's clever and dramatic for press and social media to promote it for you.
Chosen product
A women's watch, DKNY dress watch waterproof
Or beats headphones solo wireless and with wire
P yes acceptable
E yes feasible
S yes acceptable
T yes cos it works for it functions
O you can focus more on look then functionality because people pay for dress watches, waterproof watch, designs on all sorts of mediums and materials.
T other designer brands,
