Communication issues
Sender
Message
Encode
Transmit
Decode
Receive don't understand or understand
If they understand you can agree accept and store or you can disagree reject and bin it.This links in with buyer information.
When you transmit it sometimes there's noise and interference,
External environment has to be considered for the sender encode decode and receive platforms.
Sender; consider co./ org ethos reason for comma marketing PR advertising.
Encode; consider message package the style tenor or weighting. There's the channels wether product is more then one thing a magazine cinema ambient etc and vehicle
Decode; mood immediate, attitude specific, cultural general affect culture.
Receive; accept behaviour models, no action and action, retain
Go on to BRAD and DCM for talking to people within the industry and magazines books and journals for advertising world and for cinema/ film world.
You need to make sure that we separate people into age groups as there mental behaviour changes, and take into account of the different types of lighting, because when our approach a client the product your producing will be placed in a certain light so you have to be able to pick the right colours for the audience to be able to see the advert or product properly.
Brand Republic it gives you information of what's happening now in branding, advertising, film and media industry.
Crafts arts visual and geometric are what creative people genuinely have in education and our thinking style is holistic lateral synthesis and solution led. We are innovative, diverse and experimental. In client meeting you need to be defiant and confident about why you've created the things you have.
