Project considerations

Client- place in economy,

            government attitude- regulations, 

            financial strength of firm, 

            true market standing, 

            intent of project.

Designer- capability firm, 

                 capability of designer(s), 

                 risk understanding, 

                 project management abilities, 

                 financial strength, 

                 ethics and attitude, 

                 other work.

IP intellectual property 

IPR intellectual property rights

People own what they create, how do you protect yourself? 

Patents- they must be new, technically new, how things work, how they are made, what they are made from, technical contribution. Protection can be long as 16 years can be costly to implement and acquire.

Trade mark- a sign that distinguishes your good/ services from your competitors.

Copyright- automatic protection covering anything written or performed, issue is proof of originality.

Design right- the way an object looks, similar to copyright, it is automatic, and similarly, the key issue is proof or originality. 

Www.ipo.gov.uk pre patent registration is £25

                            Design right registration £50

                            Copyright registration £50 

Charge the client if you protect your image and the value of art changes.

Liaise with your client, undertake work, complete work deliver to client, receive receipt, send invoice, payment complete.

Keep the client engaged in your desgns so they are less likely to dislike it.Always get a receipt and record delivery. Be prompt with invoicing p, ensure you put on the invoice order number, client contact, date of commission, date of delivery.only supply the total cost! Do not break it down.

Invoice issues, invoice received, into payments process, monthly cheque run, payment sent. Delays will occur- expect it. 

Research into the contacts jobs/company's/ lives. Make sure your up to date on news. 

Corporeal text-time, Aesthetics and composition

Were always encouraged to have a question to answer in an essay and in an experimental way we would have a hypothesis, instead of a question if we thought about a problem we are interested in then we can discuss the problem in a number of ways and doesn't imply there is a correct answer or a direct solution.

Vs pierce Whois a philosopher of science historically enthusiasm that hypothesis strategy is a largely creative process as to think of the problem and infer from this your own interpretation and to take this a create a solution. If there's in abduction (an anomaly) is also a semiotic sign and then they enable you to construct these hypothesis to counteract this problem.

In cultural studies/ humanities, there are humanities version of design. There is an emphasis upon meaning production for example. Deleuze quoted "explore the intensities of a situation" this means deleuze meant you can get lost in research and to get around this you test your research out. People are often changed through this process.

The process of painting and writing can be similar sometimes and as a reader of a written piece, you are unaware of how the essay has changed while it was being written, you only see the end product.

Workshop Week: Fantastic Media

In our group we created a presentation about things we could improve on a website for website deigns, so it would make it easier for the site visitor. We got given the company just eat. The steps were to research  around the website, then we looked for features on the website which could be improved to make it easier or faster for the site visitor. This included lots of things like the effort of scrolling through all restaurant's menus individually. We wrote down what we thought needed improving and then we finally created and designed a way to get around these faults and actually have a solution for each difficulty we found with the website. After researching we then decided to create a document on Indesign that would present our findings and then we would talk about our findings by presenting it to the two representatives from FantasicMedia and the rest of our peers. Above is  a picture of our notes for our research.

Random brief generator

This session we got given a generated brief and we had 30 minutes to think of a concept and produce it. The picture below shows what the brief was. I found this brief particularly difficult because I didn't understand what it meant but when I researched into it, it turned out to be quite dark and barbaric. It was about the pamphlet about in Ireland and how there was a lot of poverty and the author wrote about how families should produce babies and sell them off as food as to provide money. Obviously it was make believe but he used this style of writing to turn something awful into something reasonable.

The way in which were suppose to produce this concept was by using cake. so we drew out a babies body and thought we could take quotes from the pamphlet written over the different body parts of a baby.

Workshop Week, Illustration Animation

Today, They Are Older Re-release Stinger from Sunbird Records on Vimeo.

This is a video that was produced within the workshop by using a video of a member of the band moving we then printed out the frames of the video, traced around him and basically doodled over each frame then re-scanned them back into the computer in order and then put it all in after effects and inverted it, this was the final video produced.

Below are pictures of some of the frames I drew.

Firms

Individuals trade goods, most people became sole traders, this is still very largely a from of trading today, this can be a physical product or in services.i have expertise in design area so that is what I'm trading.as trade grew individuals needed more money to develop trade and sometimes they would need to make a partnership.

A partnership is where 2 or more people get together to run a business.

If you have a partnership agreement and if business is dissolved then it will dictate where the money where it'll go and you don't have to tell anyone financially what your earning which can be a benefit but there a problems as a partner you will be reliable to settle each other's debts. Both partnership related and privately, this implies trust in fellow partners.

Circumstances developed the sleeping partner when the finance side had no say in the running of the business.

In Victorian times it became evident that more funding was needed as trade grew, to attract this funding the government developed the limited liability firm which is an incorporated firm or company. The indivual was limited to the investment and this made very quick growth in the trade. However to ensure potential investors were protected against various criminals, fraudsters and other such never do wells, limited liability firms must do these things

1) Publish what firm is about.

2) Publish annual returns about the company performance yearly.

3) Lodge all this data with companies house.

4) Have the accounts of the firm independently audited.

You have to be aware of paper work and if you don't do this then you will be fined a lot.

Stopping a limited firm is more difficult, the company in the eyes of the law is counted as a person, and you have a responsibility to look after the company. What is the firms, is the firms not yours.

Other countries have there own variants of this.

However this form limited liability became to small to enable investment on a big scale.  This developed the plc, public limited company, shares of plc'a are freely traded on the stock market anyone can join in large or small. Only invest what you can afford what to lose.

All firms have a degree of debt, in essence they use other people's money, use other people's money to make more then the cost of borrowing and running the firm.  You must be able to control money flows, know what has been spent on what and have a very good idea of what is going to be spent on what, to manage this debt effectively.

The problem of research in art and design

All the art institutions have there own way of researching and how they communicate about there understanding of the world and visual arts. Christopher frayling, he is rector of a school of art, and he wanted to know what research would be in the visual arts, he conjours up a debate of this subject. He looks at Picasso and his reference materials his practice and  he starts this as artist research. He found artwork is expressive a new work is about personal development.

Fraylings line of arguments: research equals old territory, correlative cliches/stereotypes, research as dead/ process 'pragmatic'.

Fraylings 3 categories of research are research into art and design for example historical or aesthetic research, research through art and design which means into materials, techniques and technologies, and research for art and design for example Frayling like Picasso regards this as the hard one and that includes undisclosed materials and work intended to speak for itself, effectively you want to make something because it is the research.

Areas of Graphic Design

Jobs that any graphic designer can explore, I wanted to show that graphic designers don't just do one type of advertising and marketing. And this ties in with my idea of my manifesto.

• Advertising art director
• Animator
• Graphic designer
• Illustrator
• Printmaker
• Production designer, theatre/television/film
• Exhibition designer
• Fine artist
• Interior and spatial designer
• Landscape architect
• Medical illustrator
• Multimedia specialist
• Photographer

A Communication Animation

History of communication from DesignTV on Vimeo.

This is a great way of showing how communication has changed over the years and its so interesting. the animation looks really good and makes me want to try something like this.

JWT 100 future trends

Research: JWT 100 future trends


Everything Is Retail (from 10 Trends for 2013): Anything and everything will be a retail channel as mobile connectivity unites the digital and physical worlds, and brands find ways to merge discovery and purchase opportunities. 

Food as the New Eco-Issue (10 Trends for 2012):“Sustainable” is becoming a new buzzword in food as today’s educated eater comes to better understand how food choices affect the environment and what consumers, brands and governments can do to drive positive change. 

Mobile Device as the Everything Hub (10 Trends for 2009): Mobile phones are truly an “everything hub” as more things get digitized or connected and as people take to the smaller screen to watch video, spend, shop, track their health, learn, play and more. 

Going Private in Public (10 Trends for 2013): With privacy increasingly elusive, people are struggling with how to maintain a vibrant digital identity. 

Buying the Experience (10 Trends for 2007): As the desire to “do” rather than “have” deepens, consumers are seeking ever more novel, shareable and amplified experiences. 

De-teching (10 Trends for 2011): As people grapple with tech’s role in their lives, there’s a sense that the negative effects will outweigh the positive if we don’t find ways to use it more mindfully. Predictive 

Personalization (10 Trends for 2013): Big Data analysis, artificial intelligence and other new technologies are creating novel ways to anticipate and cater to individual needs. 

Queen Trumps King (10 Trends for 2008): Women are moving ahead as gender dynamics change rapidly in the home, the workplace and culture, and as determination strengthens across genders to engineer greater equality. 

Retooling for an Aging World (10 Trends for 2010): The full impact of the demographic shift from young to old has yet to be felt: Brands will need to do much more to adapt for older consumers—a cohort that’s rebranding aging altogether. 

Cooperative Consumption (10 Trends for 2008): The sharing economy has grown up, while also giving rise to a backlash. Although this new business model is a serious threat to some brands, others are finding creative ways to tap into it.

A converstaion: depression idea, sketches

A conversation: depression idea, edited photos

A conversation: depression idea, photos

Guest lecture: Designers Republic

Ian from designers Republic

First project for design company was a band album cover design called age of chance. They produce a lot of work for architecture called 3D-2D, they were interested in the difference between 2D and 3D and how architecture can be influential and inspiring.  Then they did aim low and miss, it's a project to show that failure isn't a bad thing, it could be turned into something great. Au techre was a music company the design Republic have worked with and created these pieces to celebrate that and the way it's done it's to show the future of music and design so it's suppose to infer a techno style of music with the typography and the colours.

The people's bureau, the bands they worked for they did a lot of merchandise for and one of the things that inspires them is consumerism and so they decided to make there own merchandise and set up an online shop and they just did it to see what the response would be like.  And it became successful and then they decided to open up a shop in Tokyo.

Coca cola, they called the design Republic to do a job for them and work on a project which would help coca cola revisit the past of like the 60's and 70's, in 80's it became more about marketing and making as much money as they could and they had no equity with the brand anymore and to build that back they wanted to do this project.

They produced a pice of work called echo city, which was part of a competition. It was information about Sheffield and why the deign Republic love Sheffield city. So it's about how in the war architects echoed the city with light in moorlands so German bombers would get confused.

They produced sissy for a cover of an emigre magazine which used lots of layers and things from the city, sissy was a character which was a little girl with a baseball bat.

They produced a an exhibit in Japan which looks awesome and on every wall there was a piece of work. And it was blown up rearlly big to fill each wall and it looks awesome.

Typographic: I Am ...

Here I decided to try some different styles of typography I could think of and I decided that I'm going to make my type by filling the space around it to make the shapes of the letter.

Illustrator: Cereal box

Cereal box character layout

Cereal box front page Layout design, below is the size and net for producing my own cereal box.

Below is some screenshots of important things I needed to do in my process to making the cereal box.  Here it shows how to get rulers on so the page can be measured and can help with aligning things.

This is my scanned in sketch of my cereal layout.

Here I used the levels tool to adjust my scanned in image 

Rob Session: Manifesto

A Design Manifesto

We, graphic designers, art directors and visual communicators who have been taught old methods of art and design to produce work to pay the bills not to change the world of art and design. Commercial work has always paid the bills and this belief is taught by teachers. Graphic designers have now let it become, in large a measure, what graphic designers do. This is turn is how the world perceives design. This must be challenged by other perspectives expressed, in par, thought the visual languages and resources of design. This will promote new inventions, new methods, a new world of graphic design. Consumerism is taking over the world, we need to challenge this as designers and then keep a balance.

After Effects: street handstand

Street Handstand from louise fielding on Vimeo.

Recap on rotoscoping:

It is a tracing effect process that is used to create an animation, it's when a foreground figure is taken out of its original background and imposed onto another one. The process involves tracing around the figure frame by frame until you have enough frames to create a smooth looking animation.

Some reasons to use this technique:

- It is more of a technical process which may appeal to some people as it's another way to animate and experiment with footage. 

- On the other hand some may hate the time taken to create the end result, but they may like the aesthetic that is produced which may influence them in deciding to use this process. 

I had to chose a second worth of moving image and then to get it to loop i had tp use the stretch tool which is shown below. 

 I had to check theat on the preferences the 4th or 5th one down was ticked off. 

 I made keyframes at the start and end of the footage i selected, on the time remap setting.


  

 



 The picture beow shows that i used the pen to go round the person i videoed and i had to do this at a certain keyframe, and then adjust the lines to fit around the body at each key frame i made










 


I pressed on the little play button next to the time remap expression thing and then clicked property and clicked the loopout duration this was to make the 1 second worth of footage to loop for the whole video.




If we wnted to we could make the thing we cut out with the pen tool into a certain colour and to do this all you had to do was create a new layer as a solid. Then change the the setting of the sold layer to alph matte roto. This is shown below.

Then i imported my illustrator file i created for the background.