Ambient (outdoor)
Print
Broadcast
Entertainment- cinema, performance, new media
Social media
Ambient
commonly regarded as outdoor eg. Billboards, as shells, posters, vehicle wraps, bus/train wraps, biulding wraps, guerilla.
Price: ambient has lasting of 2 weeks
Lighting: not lit, back lit, front lit, important in seasons considering price.
Static and moving image available
6 weeks deadline and you have to book it, they have to have it within 6 weeks to get it put up in time
Issues: proximity to roads can be good, Buck muck and dirt is often a problem in clarity, especially in winter. May also effect colour choice. Local council permission for sometimes is needed.
Use must be quick/ high impact. Audience is moving, dwell on ad is very short.
Print
Magazines, newspapers, books
Regular published media need around 5 weeks notice before publication date. Exception is newspapers which needs 24 hours but this might cost.
Cost: per insertion per edition per run ie the monthly run of a mag. Fhm used to cost £17000 full page colour per insertion.
Circulation the number of people who buy it
Readership the number of people who read it
Costs will vary depending on circulation/ readership figures as well as where in the magazine it is. Rare card figures are the starting point for negotiations discounts can be between 20% to 80%
Audience can dwell on ad for a long time. Repeat viewing easy. Ad complexity not compromised.
Broadcast
Tv, radio,
Tv - itv, Sky, bt, netflicks, Amazon
Bbc not included can not show ads yet and can not be used for private broadcasting.
On line channels
Adverts in terms of script, all scripts must be put before the British advertising clearance centre they accept/ reject scripts but not image. Advertising standards authority part of ofcom guardians of acceptable ads- ambient, print or broadcast. They can force an ad off air, or off a billboard immediately.
Cost of tv ad depends on time of day, length of ad, the to programmes before or after it, number of viewers and demand for ad space/time.
No tv ad should be longer then 30 seconds, audience not fully captured. Ad must spark attention to keep audience. Channel hopping a problem.
Cinema
Ads before film. Time limit is not restricted. Better for ad story. Audience is captured reality suspended. Entertainment imperative however ads are front of film by the end of the film will they be remembered.
Cost depends on film type, rating, expected impact
Circa £400 000 per run of film (5-4 weeks) for each showing. Ie for digital cinema media the ad will be shown in front of every showing of the film chosen, whilst on standard general release.
Entertainment new media
Online aspects netflicks, Amazon etc
Blu Ray/DVD/cd
Often have trailers and ads in front of what they are showing. Problems with regulation but theoretically under the same rules as broadcast media. Much more difficult to police.
Social media
Facebook, Twitter, Google +, tumblr, YouTube, Pinterest, Vimeo and blogger.
Personal, company use lots of different social media and group interest group in particular area and they run that sort of thing. Aim to better communicate to the people that are important to you.
However there are issues liability- libel, deformation, bullying, misrepresentation, plagiarism, theft. Need to be careful about what you say.
