Brief Information
"Orchard Pig we believe it is the only ‘craft beer’ like cider in the market today (craft liquid credentials, modern positioning and tone of voice) – this needs to be amplified in an integrated campaign across Communications, Packaging, Point of Pour, Point of Sale and Innovation."
Key Words and Phrases
Bold,
Mischievous,
Inclusive,
Rooted in Somerset
CIDER
MISCHEVIOUS
A catalyst for more fun
SIMPLE
Simple brand and simple product
INCLUSIVE
For anyone and everyone
“Stay rooted” is what we say to the world.
We appreciate simplicity…and cider.
We like to poke fun at the world and ourselves…and each other.
We are ALL about the cider…
ARTIST RESEARCH
McCann Vilnius
I love these pieces of work because they show simple ideas that are very effective. On the move the city poster I love the way the different layers have been created out of something solid and then stuck onto the bike chain and used photography to capture it together. it shows layers of the city and the two smaller images demonstrates the small amount of humour I want to portray through this campaign to demonstrate the fun factor of the company.
