Monday, 16 May 2016

Orchard Pig Animation

orchard pig final from louise fielding on Vimeo.

Stefan Sagmeister


Because I liked Sagmeister's work so much I decided to do more research into him and his work, I went to the library and found an interesting book on him where I started to take pictures.



















Radiohud Society Card Designs

I did a few quick sketches to show my design ideas to the rest of the design group within the society.




Tattoo Designs

I produced these designs in my sketchbook with my sketching pencils as people asked me for designs for there tattoo's. I love drawing  find it therapeutic and by doing this I'm keeping my skills up.




Sunday, 15 May 2016

Stefan Sagmeister Dialogue with Steven Heller

Stefan Sagmeister Dialogue with Steven

I came across this piece of writing and its a recorded interview with Sagmeister, which brings up some interesting points. It talks about how sagmeister takes a year out from clients to refresh his mind and creativeness. It is interesting that since his first gap year he has continued to do other gap years, so this technique to be fresh with ideas must work really well for him as an artist/designer. It also mentions how this idea of taking a year out was triggered.

The link below is the pdf file with this particular piece of work on it.

Hellerhttp://search.proquest.com.libaccess.hud.ac.uk/docview/231130659?pq-origsite=summon


Research for Collide

What is happiness?
-worry free
-stress free
-mentally stable
-healthy
-confidemt
-doing something you love
-an emoticon
What makes you happy?
-listening to music
-singing
-driving
-thrills and adrenaline
-challenges completed
-producing good work
-being appreciated
- riddles and pub quizes
-laughing with friends




The Internet + The Digital Age

How has the internet changed us?
-doing business
-easily influenced
-reliant on internet for normal lfe tasks
-vulnerable
-nosey/youth culture
How does the digital age affect your life?
-affects my career choice
-constant learning of new software and technology
-keeping up with forever changing current trends
-know news through internet
What else could it do for us?
-provide more job oppurtunities
-make fantasy a reality



Your Future Self

Who will you be in 10 years time?
-graphic designer in an agency or a film company
-a mum
-travelling around the world
-teacher possible career path
-married or engaged
- no idea there so many possibilities and you cant predict the future
How would you represent the future you?
-an aged photo showing the differnt clothes and styles
-a video showing differences
-virtual stuff
-projection of different outcomes of things
-storyboard or comic
-a series of photos
-sarcastic advert
-jars filled with different things to sum me up
-through a song and id create the video for the song to depict how it relates to me.
-through paper structures
-graphs


Things that make me happy and what the possible outcomes are in the future.
What makes me happy?

-family outings
-swimming and winning
-drinking with friends
-funny things we do when drunk
-sister having a baby
-becoming an auntie
-making new friends
-eating cake
-listening to music
-singing
-karaoke


Things that make me happy and what the possible outcomes are in the future.
What makes me happy?

-family outings
-swimming and winning
-drinking with friends
-funny things we do when drunk
-sister having a baby
-becoming an auntie
-making new friends
-eating cake
-listening to music
-singing
-karaoke
-nightclubs
-cinema
-watching theatre
-sleeping
-chilling in bed with someone to cuddle
-getting through house after a hard day
-holidays
-scuba diving
-snorkelling
-christmas
-christmas dinner
-passing driving test
-showering
-ice cream
-shooting, and archery and other acitivities
-having money to spend
-pancake day
-sex, kissing
-driving

Things that could happen to me in the future?

-jobs/career
-married
-pregnancy
-engaged
-not knowing what future holds
-having a family
-visiting landmarks around the world
-birthday
-be gaining another niece or nephew
-travelling
-bungee jumping
-skydiving


ARTIST RESEARCH

Stefan Sagmeister (born August 6, 1962) is a New York-based graphic designer and typographer. Sagmeister co-founded a design firm called Sagmeister & Walsh Inc, with Jessica Walsh in New York City. He has designed album covers for Lou Reed, OK Go, The Rolling Stones, David Byrne, Jay Z, Aerosmith and Pat Metheny. I decided to look at Stefan Sagmeisters work because it appealed to me and i went to the library in the university and searched on summon for a book and i found a book of his work and it shows a few pieces he has created. I wanted to do some background research on this paticular designer as his work is inspirational and also the layout of his work is great. I then looked at his happy show exhibition which has a lot of work that relates to the brief.






The Happy Show is comprised of an array of engaging infographics, video projections, and interactive installations, including a stationary bike that powers a wall of neon, a Confronted with stories about wellness, mindfulness, and sexuality, viewers will be immersed in an experience akin to walking into Sagmeister’s mind. Sagmeister, who has documented his struggles with alcohol and drugs, weight gain, and depression, first conceptualized The Happy Show in an attempt to define and control his own happiness during a client-free sabbatical—a year-long break he takes every seven years to creatively recharge. The final display is the result of 10 years of research into his own personal happiness. One of the largest exhibitions in MOV’s 120-year history, this astonishing experience transcends the boundary between art and design. It takes over museum galleries and in-between spaces-stairwells, hallways, and restrooms-in order to ask: what makes us happy?


Idea 1-3 summary

Idea1- the music video to a good song that i can relate to and vinyl covers for the album. Sam Rothery riptide music and artist, i could get the rights off tom to use song.



Idea2 - to produce story of drawings to show what makes me happy and what i think are possibilities of events that are yet to come. then project animation on top of drawings



Idea3 - inspiration wall to inspire me in the future for future career, include things that inspire me therefore i enjoy looking at and making me happy. Not sure what digital aspect i would do but id use stencils and paint to produce the wall. Could produce stencils on laser cutter.





Andy Gellenberg





















Alyana Cazalet

With the playful eye of a cartoonist, Alyana is intuitive and spontaneous once she puts ink to paper. She likes to create images that say more than words can express.
There’s the element of surprise, along with lots of movement and energy, in Alyana’s work.
Her style is expressive and carnival-esque, and it’s evolving all the time as she experiments with new techniques and different media. She’s influenced by everything from Jazz to dark Russian literature, and from Hieronymus Bosch to the Moomins.







 Martin Tomsky







Research for YCN


I chose the Orchard Pig brief.

Brief Information

"Orchard Pig we believe it is the only ‘craft beer’ like cider in the market today (craft liquid credentials, modern positioning and tone of voice) – this needs to be amplified in an integrated campaign across Communications, Packaging, Point of Pour, Point of Sale and Innovation."


Key Words and Phrases

Bold,
Mischievous,

Inclusive,
Rooted in Somerset
CIDER
MISCHEVIOUS
A catalyst for more fun
SIMPLE
Simple brand and simple product
INCLUSIVE
For anyone and everyone
“Stay rooted” is what we say to the world.
We appreciate simplicity…and cider.
We like to poke fun at the world and ourselves…and each other.
We are ALL about the cider…







ARTIST RESEARCH

McCann Vilnius

I love these pieces of work because they show simple ideas that are very effective. On the move the city poster I love the way the different layers have been created out of something solid and then stuck onto the bike chain and used photography to capture it together. it shows layers of the city and the two smaller images demonstrates the small amount of humour I want to portray through this campaign to demonstrate the fun factor of the company.


3D Typography Animation

Here is the two little animations I created when doing the typography task by nick, one is with play dough and the other is with foam.


 
build from louise fielding on Vimeo.


play from louise fielding on Vimeo.

3D Typography



I used foam and cut out these letters and I placed them underneath each other to say build, this is work further on nicks typography sessions.







Then I decided to use play dough to make some typography, and this would become an animation.












Hand drawn Image Sequences

Draw an image three times with varying differences on two of the drawings
-       Then scan in the image
-       Then in Photoshop, edit the scanned images and crop them at the same height and width.
-       Then go to the After Effects and create a new composition at 1920px by 1080px
-       Then set the time line to 10 seconds
-       Then import files and click JPEG Sequence
-       Then click on the sequence and go to file and Interpret Footage, click main and then go to the bottom and select 50 (see screenshot)
-       Now the TimeLine should be filled up to 6 seconds with the footage
-       To slow down our footage in the TimeLine, I clicked on the timeline footage, then I clicked down on the footage and a menu came up with varies effects etc, I went to time à Time Stretch, and I set that to 200.
-       Create a new solid, and make sure it’s the same size as the composition
-       Change the background colour if you want too, and then make sure that the Solid layer is underneath the main piece of footage.
-       Next make sure the main piece of footage is selected and go to Effect, Colour Correction, Hue / Saturation / Pull the first slider to -100
-       Then click on the footage again, and go to Effect, Colour Correction, Levels
-       The Mode section and click Multiply, it takes the white background off and makes the solid colour, show through like on Photoshop.
-       Another piece of effects we can use on our work is going to Effect, Colour Correction, Tint. Here you can change the colour of the black.
-       Next we took the pen tool and drew around the text, however, making sure not too close (by making both points meet)
-       Then I went and clicked on my first layer, and went to Effect, Generate, Stroke, I pressed down the other effects tools so I could see the stroke drop down menu more clearly.
-       After this, I made sure that the ‘All Masks’ tab was selected to make the effect look clearer. Then I made sure that the colour of the stroke was a much brighter colour than one already used.
-       I then made the stroke of the brush the thickness of 10.0 just so that it would go over the original image and be easier to see.
-       I went to the beginning of my timeline and selected the ‘End’ stopwatch, pressed the stopwatch to create a keyframe here. I then made sure that the percentage of this was down at 0% then I scrubbed all the way along the timeline to the end and pressed end again, but, this time, made the percentage to 100%.



hand drawn from louise fielding on Vimeo.

Research for Conversation Brief

Here is a link to my Issuu page so that you can see my research and development for this conversation brief the link is below.

https://issuu.com/louisefielding/docs/a_conversationfinal

The JWT talk about in the section of
technology about these sub titles. ethical
smartphones, cloud run business, going
invisible, oculus rift communications, clever fabrics, cognitive technology, serendipitous, algorithms and the main areas of discussion.

Consumers are increasingly putting a
premium on managing not only their digital footprint but their reputation. Will digital
invisability become a new luxury product.

In its Culture section, the report spotlights the rise of the Mipsters (Muslim + hipster) and the growing number of Teetotal Millennials. It also looks at Experiential Public Spaces: the transformation of public spaces via creative immersive projects, and Experiences Going Dark, the advent of unsettling experiences as entertainment.

In Brands, the report covers the rise of 1-for-1, or Third Way Commerce: While charity and profitability have been viewed as mutually exclusive, a “third way” of business models combines social good with sales and marketing, a popular approach with ethically minded Millennials.


Helicopter Parenting. In Innovation, the report notes the rise of the Tactile Internet as innovators play with haptic technology, wrapping in digital connectivity with physical action, among other trends. And in Lifestyle, the report examines the rise of new centres of influence (for instance, Los Angeles is reinventing itself as a fashion, tech and innovation hub) and the new Adventurist Impulse, as well as the crash in Helicopter Parenting.



The amount of time spent on technology is mainly range from 70-80%, phones and apps are a Forever changing updates, lead to confusion and time to re learn how to use particular pieces of software. I use apps for online banking , events, social entertainment and news. its part of everyday life to use apps. The complexity of technology and having the knowledge to keep up with it to know how to use it. Having our heads stuck in our phones and on apps. The fact technology is taking over peoples lives without them realising it and people are missing out on things that are happening right in front of them, and the loss of communication between humans face to face. The sudden technology boost over the last few years, forever changing, and its so fast that all other technology is out of date and become old very quickly.This is a possible topic my conversation could be based on. the topic of technology. “Consider the conversation between yourself and technology, the internet, phone apps.”



Topic Ideas

An external, political or social conversation that you may support or contest.

The Syrian crisis and immigration problem across Europe.

This is a possible topic my conversation could be based on. the topic of technology.
The sudden technology boost over the last few years, forever changing, and its so fast that all other technology is out of date and become old very quickly.
The fact technology is taking over peoples lives without them realising it and people are missing out on things that are happening right in front of them, and the loss of communication between humans face to face.
Having our heads stuck in our phones and on apps.
divide between rich and poor
benefits
depression, is it a real illness
weight, self image
inflation, economies, banks
gender equality
feminism
education an the different curriculums, exam things, how the curriculum is controlling and no space to grow.
global citizen society, and its goals.
global warming, deforestation, ice caps melting, extinction
science mars water found, new galaxies.
sport, gender equality in sport, live coverage, varied payments to sports people.
The sudden technology boost over the last few years, forever changing, and its so fast that all other technology is out of date and become old very quickly.
The fact technology is taking over peoples lives without them realising it and people are missing out on things that are happening right in front of them, and the loss of communication between humans face to face.
Having our heads stuck in our phones and on apps.

IDEA 1

Depression: to show that depression is an illness and to make audience question whether depression is a real illness and is there enough being done to help the people suffering with depression.
Graffiti art showing depression. Photos and Photo book of body art showing depression. Comic Book Design showing depression.

IDEA 2

Feminism: to show the difference between feminism now and then, and how that trends now and what women do in our day and age to fight it, and whether there really is a real problem in society with gender equality.

IDEA 3

Animation video: body making machine, if we were all perfection no one would be perfection. the odd one which isnt perfect put in the trash, then stopping all the body images in trash and having them become perfection.Body image: all the pressure we put on each other for the perfect body and the perfect facial features, what is perfection, what used to be perfection? should this matter and should there be so much pressure?

IDEA 4

Cyber bullying, trolling: what are the harms of the cyber bully, how people can say things online and no one would know who they are and they wouldn't necessarily say what they say online when in person. Rotoscope, Zenoscope about boy looking at screens and mobiles going off crying and then going to commit suicide, stop message.

IDEA 5

Internet privacy: is anyone safe on the internet, is there information safe, the use of social networking can be used by bad people to find out vital information about you or members of your family and friends, like the location of where you are at a specific time. photoshopped photos turned into stickers and things to put around city. image of a group of people with crosses and lines as eyes and then words on mouths, tapes over mouths with word/ phrase on it.

IDEA 6

Technology takes over the world and conversation: are we getting manipulated by technology completely, do we miss out on the finer things in life because of the distraction of technology? Is social networking overtaking the norm of face to face conversation.

IDEA 7

Education Robots: is the education system
restricting kids abilities, stick to the curriculum and no allowance for  kids to branch out. No real
education of the real world no finance education.Sort of comic strip hand drawn style poster or story board, to put into newspaper or magazine.

IDEA8

Global citizen global goals. to promote and show this important conversation from the new global goals campaign to improve the world for the better. these goals are shown on the right.



Artist Research

On The Subject Of Depression
from Scott Benson



On The Subject Of Depression from Scott Benson on Vimeo.



Living with Depression from Anna Ginsburg 3 years ago
Living with Depression from Anna Ginsburg on Vimeo.


Body painting work by Elena Tagliapietra Photographer Dennison Bertram
Model Pille Riin Music Mattia Corso from Karma j



Robert Kirkman’s success and passionate advocacy for creator-owned comics led him to become the first person invited to become a partner at Image Comics since the company’s inception over twenty years ago. Kirkman is the creator/writer of the Eisner Award-winning THE WALKING DEAD, Neil Gaiman has long been one of the top writers in comics, and also writes books for readers of all ages.